If you’ve clicked through any “best books of the year” lists– like The New York Times‘, the Wall Street Journal‘s, NPR ‘s, or the Atlantic‘s– you may have noticed a title which made all of them: City on Fire by Garth Risk Hallberg.
The buzz around City on Fire began back in 2013, when Knopf acquired it for nearly $2 million. Once it’s invested big in a book, how does a publisher ensure that it succeeds?
My story on the push to make City on Fire a blockbuster success airs on WNYC today and tomorrow.
Mythili G. Rao 