My review of Come Fly the World: The Jet-Age Story of the Women of Pan-Am by Julia Cooke recently ran in the Washington Post. A bit about the book:
In the earliest days of commercial air travel, cabin attendants were exclusively male, but by the 1950s, growing competition among carriers changed that: “Each airline tried to convince customers that it had the highest level of luxury and service, and the women who served a predominantly male clientele became a particular selling point,” Cooke writes. Pan Am — at the time, the only American airline to fly exclusively international routes — had a particular reputation for sophistication to maintain. “We must add to [our excellence] ‘a new dimension’ — that is, emphasis on what pleases people. And I know of nothing that pleases people more,” chief executive Najeeb Halaby would later explain, “than female people.”
Mythili G. Rao 