I reviewed Against White Feminism by Rafia Zakaria for the Washington Post– and just so happened to be in D.C. the day it was published. Read the whole piece here.
In the earliest days of commercial air travel, cabin attendants were exclusively male, but by the 1950s, growing competition among carriers changed that: “Each airline tried to convince customers that it had the highest level of luxury and service, and the women who served a predominantly male clientele became a particular selling point,” Cooke writes. Pan Am — at the time, the only American airline to fly exclusively international routes — had a particular reputation for sophistication to maintain. “We must add to [our excellence] ‘a new dimension’ — that is, emphasis on what pleases people. And I know of nothing that pleases people more,” chief executive Najeeb Halaby would later explain, “than female people.”